Development for Non Profits: New Possibilities

The Internet has transformed the ways we do business, and in the process, has opened numerous new doors in non profit development. Options in development for non profits abound with the use of the Internet. In fact, when you implement the proper procedures, Internet marketing can be one of the most cost-effective tools for reaching donors.

First, the Internet is optimal for non profit development initiatives because of the sense of immediacy it provides. Using a designated section of your non profit’s existing website or creating an issues-related blog or chat room can be an inexpensive option for drawing an interested target audience to your cause. In this fashion, the Internet is an ideal alternative for time-related legislative alerts and other advocacy bulletins when you want to inform and/or mobilize many people. When individuals are able to access the information they need while being exposed to the “ask” or request for donations, time or volunteers, they can make an immediate decision and take action in your non profit’s favor.

As more people have become engaged with the Internet for research, news, and information, using your organization’s website to attract donors is a priority. Valuable print production dollars can be saved with annual reports, event schedules, and profiles of specific issues are placed online. Creating targeted e-newsletters is another step toward engaging possible donors to subscribe and stay informed about the non profit’s progress or involvement with specific issues. A database of subscribers represents a significant community of stakeholders who can be contacted through targeted e-mails or a listserv, or online discussion group. By tapping into the power of Internet-based special interest groups, you can introduce topics to generate discussion, and ultimately, dollars for your cause.