A Great Way To Showcase Your Work To a Prospective Employer
By: Dalya F. Massachi
Recently, a nonprofit marketing specialist came to me with an idea.
She had been working as the marketing director for a large nonprofit that needed a new image (let’s call it Organization X). Several decades after its founding, Organization X was about to step onto the national stage and needed a fresh identity to match: a new name, new logo, new materials, new website, etc. The specialist had been hired to take on this huge re-branding effort.
After a few years, the economic downturn finally took its toll on the organization and our friend was laid off. (You might know what that’s like from personal experience!)
She suddenly found herself back on the job market, with her updated resume and cover letter in hand. But her creative mind was working overtime and she wanted to go above and beyond. Her idea was to put together a brief piece that would spotlight the amazing job she had done at Organization X.
Basically, she wanted to market herself. She started with a resume and cover letter, but knew she could demonstrate her work much more thoroughly if she had more than just a few lines to work with. She wanted to go deeper.
So we worked on a 4-page piece that walked the reader through each major element of the re-branding project she had completed for Organization X. She also worked with a graphic designer to illustrate the piece with actual samples of her work.
The result? A compelling document she can include in any jobseeking package she delivers. That might mean in person (e.g., at a job interview or at a networking session), as an email to send upon request, on her website, on her LinkedIn profile, on her Facebook page, etc.
You can do this too, whether you are looking for a staff job or a consulting gig. Artists usually show prospective employers their portfolios, and you can do something similar (in 1-4 pages). The 6 steps you’ll need to take are:
1) Identify a recent major project that demonstrated your skills, abilities, knowledge and professionalism. It is bound to already appear on your resume and in your cover letter.
2) Think about the problem you solved. What was the situation like before you started? What were things like after you stepped in? Try labelling them “before” and “after.”
3) Outline the steps you took to solve the problem. Did you have to do initial research? How did you marshal the needed resources? What special talents or skills did it take to get the job done — and done well?
4) Explain WHY it worked. In the case of our friend the nonprofit marketing specialist, she outlined the specific features of her re-branding project that made them each especially effective.
5) Tell how it stuck. To have a lasting effect, your project had to get incorporated into the organization. How did your colleagues, supervisors, and clients respond (over time)? Maybe you even got some press or Internet coverage. If you have testimonials to share, go for it!
6) Consider graphics that will help tell the story. Got any pictures that can illustrate the success? If so, use them.
I am sure you have worked on a project recently that you are especially proud of. Get creative with how you showcase it, and you will stand out from the crowd.
NOTE: I love reader email! Please share your comments, questions, experiences, and insights below.
About the Author

Dalya F. Massachi specializes in helping nonprofit professionals advance their missions through outstanding fundraising and marketing materials – online and offline. A lifelong writer, Dalya’s first Letter to the Editor was published in her hometown newspaper before she was even a teenager. For nearly 20 years, Dalya has worked professionally with community-oriented organizations as a sought-after trainer, writing coach, grantwriter, journalist, and organizer. She has crafted countless successful marketing pieces, grant proposals, and news articles. Dalya’s award-winning book, entitled “Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact,” is available at a special discount for OK readers (http://bit.ly/kna7RA). Her website and free tip sheets and e-newsletter are at:
www.dfmassachi.net.
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