OK Online Training - How to ASK for Money
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Title: How to ASK for Money
Presenter: Laura Fredricks, expert fundraiser and author of “The Ask”
Duration: 90 minutes
Summary
We all need to raise money now more than ever. However, we can’t raise the money unless we “Ask” for the money. Very few people like to ask for a whole host of reasons but Laura is the person who can train anyone from a staff member, board member, or volunteer on how do the Ask…and feel comfortable and confident. Laura has over 16 years of experience Asking for money and she will share her experiences as well as mistakes she made along the way so that you do not fall into the same traps. No matter what level experience you have with making the Ask, you are guaranteed to come away with practical and insightful ways to begin Asking or to enhance your Asking skills.
Participants will learn how to
- Examine your views on money as well as the person being Asked views about money
- Overcome hesitations and fears about Asking for money
- Learn to judge the person’s “readiness” to be Asked
- Discover the crucial steps for each Ask
- Deal effectively with the responses you will get to “the ask”
- Effective close the Ask and all the steps needed to follow up with each ASK
- Chart your activity before, during and after each ASK
- Learn the nuances of how to Ask for money with someone in a leadership or volunteer role
- Be aware of effective body language, tone of voice and physical presence during the Ask
- Feel comfortable for you and someone in a leadership or volunteer role to Ask a colleague or peer for money
Who Should Attend
Executive Directors, Development Managers and Directors, Individuals serving in a fundraising capacity for a nonprofit organization
Skill Level: Introductory;Intermediate
Faculty Bio
Laura Fredricks, is an expert fundraising consultant, international inspirational and motivational speaker, attorney, and best-selling author. She is the owner of her own boutique consulting company, which provides training, coaching, and proven best practices to a select number of nonprofits and businesses, to raise significant money efficiently and effectively from a variety of existing and new sources.
Laura is well sought after speaker, both nationally and internationally. When you hear Laura speak, there is no doubt you will be entertained and energized. For the past 16 years, Laura has been teaching nonprofit business management; leadership; fundraising trends; annual, major gift, planned giving, special events; and capital campaign courses on a certification and master’s degree level for University of Pennsylvania, Columbia University, New York University, Duke University, and the Smithsonian Institution. Her speaking engagements include yearly presentations at the Association of Fundraising Professional’s (AFP) International Conference; eight International Web Conferences for AFP; keynote speaking presentations for numerous AFP Chapters nationwide; and the Council for Support for Advancement and Education and Planned Giving Councils.
Her best-selling books are “The ASK: How to ASK for Support for your Non Profit Cause; Your Creative Project; and Your Business Venture” - which was just published in January 2010; “The Ask: How to Ask Anyone for Any Amount for Any Purpose (2006) and “Developing Major Gifts: Turning Small Donors into Big Contributors”(2001).
In 2009 Laura was invited by the Universities of Australia to make several presentations to the vice chancellors, communications, marketing and development staffs on how to raise money in a culture and atmosphere that has not traditionally asked individuals in person for money.
Formerly Laura was Vice President for Philanthropy, at Pace University in New York, NY, where she raised over $92 million in six years. She oversaw all aspects of fundraising and alumni relations for a staff of 35 on five campuses.
She served as Associate Vice President for Development at Temple University, Philadelphia, where she began fundraising toward a $300 million capital campaign, managing and coordinating the major and planned giving programs, corporate and foundation funding, and alumni relations for 15 schools and colleges, two hospitals, and the athletic program. Prior positions include Major Gifts Manager for Deborah Hospital Foundation where she raised $6 million from grateful patients in one year; Assistant Director of Development for Temple University’s School of Medicine where she raised an unprecedented $1 million in the annual fund; and Director of the Philadelphia Bar Foundation, where she began and major gift program and bequest society.
Laura is a journalism graduate of Rutgers College, New Brunswick, NJ, and holds a law degree from Western New England College School of Law. Prior to her fundraising career, she clerked for an appellate court judge in Pennsylvania, and practiced law for over six years as a Deputy Attorney General IV for the Attorney General’s Office, Commonwealth of Pennsylvania, specializing in civil litigation.
Her community involvement includes serving as a board member for the Association of Fundraising Professional Greater New York Chapter and the Cherry Lane Theater, NY; an advisory board member for New York University and Columbia University’s Masters in Fundraising Programs; and a volunteer for the Bedford, Barrow, Commerce Block Association, NY, and the Caring Community, NY.
About the Book
A completely revised edition of the must-have resource for increasing your nonprofit’s bottom line This thoroughly revised and updated edition of the best-selling book The Ask is filled with suggestions, guidelines, and down-to-earth advice that will give you the confidence to ask anyone for any size gift, for any purpose. Written in winning language, filled with sample dialogues, and offering a wealth of tips and tools, this book addresses common mistakes made when asking and shows how to correct each mistake, providing guidance and direction on how to make a great ask.Includes information on how to apply asking skills to a fundraiser’s personal and professional pursuits.
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