ON DEMAND- Quick and Dirty Nonprofit Marketing
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Title: Quick and Dirty Nonprofit Marketing
Presenter: Kivi Leroux Miller, President Nonprofit Marketing Guide.com & EcoScribe Communications and author of “The Nonprofit Marketing Guide”
Duration: 1 hr 35 minutes
Session: On Demand – Taken at your earliest convenience.
Summary
Spending time and money trying to market your nonprofit or its programs without a strategy in place is a big waste of both precious resources. But who has time to create in-depth, well-researched strategies when there is so much “mission” work to do? During this webinar, you’ll learn how to find the middle ground — to create a “quick and dirty” marketing strategy. This approach can be applied to writing a realistic marketing strategy for your nonprofit organization as a whole or to drafting a can-do plan for one specific campaign or program.
Participants will learn
Who Should Attend
Executive Directors, Program Managers and Directors, Marketing Managers, Marketing Individuals serving in a marketing capacity for a nonprofit organization
Skill Level: Introductory;Intermediate
Cost:
$99.00 – Click here to purchase Quick and Dirty Nonprofit Marketing + Book if you are an Employer
(you must login to your account to purchase)
$99.00 – Click here to purchase Quick and Dirty Nonprofit Marketing + Book if you are a Job Seeker
(you must login to your account to purchase)
Faculty Bio
Kivi Leroux Miller is president of Nonprofit Marketing Guide.com and EcoScribe Communications, and the author of “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” (available May 2010, Jossey-Bass).
Through training, coaching and consulting, she helps small nonprofits and communications departments of one make a big impression with smart, savvy marketing and communications. She teaches a weekly webinar series and writes a leading blog on nonprofit communications at Nonprofit Marketing Guide.com. She also presents highly rated in-person workshops on a variety of nonprofit marketing topics around the country and through Duke University’s certificate program in nonprofit management. More than 2,000 nonprofits in 50 states, across Canada, and in more than two dozen countries have participated in Kivi’s webinars.
Kivi enjoys writing, hiking, volunteering, vegetarian cooking, and teaching her kids how to bake. After many years in the San Francisco Bay Area and Washington, D.C., she now lives in rural North Carolina with her husband, two young daughters, three cats, a dog and countless backyard wildlife.
About the book
A nonprofit’s real-world survival guide and nitty-gritty how-to handbook.
This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that’s right for your organization, no matter how understaffed or underfunded. You’ll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization’s mission and programs.
Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit
Kivi’s book* was #1 on the Amazon Nonprofit books list, #2 on the Marketing books list (second only to the legendary The Tipping Point), and #1 on the Movers & Shakers list * on day of book launch
As Featured on the About.com Nonprofit Summer Reading List
“This book is so incredibly useful, from building a basic marketing plan to how to use social media effectively on a small budget, that I wish I could simply reprint it all here.” Joanne Fritz, About.com Guide to Nonprofits
(you must login to your account to purchase)
Click here to purchase if you are a jobseeker
(you must login to your account to purchase)
Title: Quick and Dirty Nonprofit Marketing
Presenter: Kivi Leroux Miller, President Nonprofit Marketing Guide.com & EcoScribe Communications and author of “The Nonprofit Marketing Guide”
Duration: 1 hr 35 minutes
Session: On Demand – Taken at your earliest convenience.
Summary
Spending time and money trying to market your nonprofit or its programs without a strategy in place is a big waste of both precious resources. But who has time to create in-depth, well-researched strategies when there is so much “mission” work to do? During this webinar, you’ll learn how to find the middle ground — to create a “quick and dirty” marketing strategy. This approach can be applied to writing a realistic marketing strategy for your nonprofit organization as a whole or to drafting a can-do plan for one specific campaign or program.
Participants will learn
- Three essential questions that every marketing plan — no matter how short — must answer.
- The importance of being clear about what you want people to do
- How to pick messages that will resonate with those people
- How to apply this approach, using three different real-world case studies
- When “quick and dirty” isn’t enough and you really do need to embark on a more intensive planning process.
Who Should Attend
Executive Directors, Program Managers and Directors, Marketing Managers, Marketing Individuals serving in a marketing capacity for a nonprofit organization
Skill Level: Introductory;Intermediate
Cost:
$99.00 – Click here to purchase Quick and Dirty Nonprofit Marketing + Book if you are an Employer
(you must login to your account to purchase)
$99.00 – Click here to purchase Quick and Dirty Nonprofit Marketing + Book if you are a Job Seeker
(you must login to your account to purchase)
- Books are fulfilled and shipped (UPS Ground) by publisher, John Wiley & Sons, Inc.
- For orders placed more than ten business days in advance of webinar, recipients should receive book prior to webinar event date
- For orders placed less than ten business days prior to webinar, recipients should receive book within 5-7 business days after webinar event date.
Faculty Bio
Kivi Leroux Miller is president of Nonprofit Marketing Guide.com and EcoScribe Communications, and the author of “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” (available May 2010, Jossey-Bass).
Through training, coaching and consulting, she helps small nonprofits and communications departments of one make a big impression with smart, savvy marketing and communications. She teaches a weekly webinar series and writes a leading blog on nonprofit communications at Nonprofit Marketing Guide.com. She also presents highly rated in-person workshops on a variety of nonprofit marketing topics around the country and through Duke University’s certificate program in nonprofit management. More than 2,000 nonprofits in 50 states, across Canada, and in more than two dozen countries have participated in Kivi’s webinars.
Kivi enjoys writing, hiking, volunteering, vegetarian cooking, and teaching her kids how to bake. After many years in the San Francisco Bay Area and Washington, D.C., she now lives in rural North Carolina with her husband, two young daughters, three cats, a dog and countless backyard wildlife.
About the book
A nonprofit’s real-world survival guide and nitty-gritty how-to handbook.
This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that’s right for your organization, no matter how understaffed or underfunded. You’ll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization’s mission and programs.
Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit
As Featured on the About.com Nonprofit Summer Reading List
“This book is so incredibly useful, from building a basic marketing plan to how to use social media effectively on a small budget, that I wish I could simply reprint it all here.” Joanne Fritz, About.com Guide to Nonprofits
