Popular Tagline Contest Opens for 2010: Enter Yours Today!

What are the most important elements of your nonprofit marketing program? An eloquent tagline should be near the top of your list. If it isn’t, you need to check out the great Tagline Awards program.

Nancy Schwartz, of Getting Attention.org, has brought home to all of us the importance of a strong tagline, whether it is part of your overall organizational identity, or part of a particular campaign.

Schwartz has raised the profile of the sometimes forgotten tagline through her increasingly popular annual awards contest for the best taglines in the nonprofit universe. I am proud to be a judge for the 2010 Getting Attention Nonprofit Tagline Award (a.k.a. The Taggies) competition, so I’ll be looking for all of your submissions.

Your nonprofit or foundation could be one of this year’s winners! And this year, for the first time, you can submit your organization’s program, fundraising campaign and/or special event taglines, in addition to your organizational tagline. Enter here now.

A strong tagline does double duty — working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base. It’s one of your most basic, and effective, marketing tools, but a GettingAttention.org survey showed that 72% of nonprofit organizations don’t have a tagline or rate theirs as performing poorly. The awards program is designed to help close this gap by providing both motivation and models.

All entrants will receive a free copy of the fully-updated 2010 Nonprofit Tagline Report in late 2010. It’s the only complete guide to building your organizational, program, fundraising or special event brand in 8 words or less–filled with how-tos, don’t-dos and models.

Here are the winners of the 2008 and 2009 Nonprofit Tagline Awards (with the 2009 winners selected by more than 4,800 voters in the field). This could be you in 2010! Please take 3 minutes now to enter your nonprofit’s taglines today while it’s on your mind. The deadline to enter is July 28.

This program is made possible thanks to the generous sponsorship of Blackbaud, Event360, Eventbrite and See3 Communications.


Source: About.com