Archive for September, 2010

Nonprofit CEO salaries grew 4.7% in 2008



The top executive of the YMCA of Greater Houston is the highest paid CEO of any nonprofit human service organization in the country, earning nearly $700,000 a year, according to a recent study by a charity watchdog group.

The compensation study by Charity Navigator, which examined the CEO salaries of 3,000 mid- to large-sized charities, shows the median salary of top leaders was $147,273 in 2008, a 4.7 increase over the previous year. Clark Baker, who has led the Houston YMCA for eight years, earned $661,634 in 2008.

The huge gap in salaries raises questions about whether Baker is being paid too much to run a charity and further flames the public’s growing concern about what seems to be exorbitant pay for some nonprofit executives.

Houston YMCA member Christine Hartman believes Baker’s salary is way out of line.

“It’s an obscene amount of money,” Hartman said. “He’s making five times the median salary of men doing similar jobs at nonprofits. He’s just in charge of Houston, not the Y countrywide.”

Ken Berger, president of New Jersey-based Charity Navigator, which also ranks charities based on their financial health, agreed that Barker’s salary is alarming.

Fails the ’smell test’

“This doesn’t pass the smell test from what I see on first glance,” Berger said. “When you look at salaries in general for charities with $100 million to $200 million in expenses, the median salary is about $380,000.”

The Houston YMCA had $109 million in total expenses in 2008, according to the study, which uses information from IRS tax forms filed by charities.

Baker makes more than the CEOs of the YMCA of Greater New York and the YMCA of Metropolitan Los Angeles. He also earns more than the CEO of the American Red Cross, the largest human services charity, with $3.4 billion in total expenses.

YMCA Association Board Chairman Will Williams defended Baker’s salary, saying Baker is a qualified and experienced CEO, leading a complex and intricate organization.

The Houston YMCA is the third largest YMCA in the country and has grown faster than any YMCA over the last 10 years, Williams said in a written statement.

The local YMCA has 36 facilities, more than 300 programs and serves more than 700,000 people annually he said.

Baker was not available for comment. YMCA policy is that only the board chairman can comment about compensation, said spokeswoman Ann Herlocher.

Compensation of charity executives has always been a hot-button issue for donors, who believe their dollars should mostly support programs and services. But federal and state officials are now expressing similar concern, especially as they try to provide services with fewer dollars.

Common benchmarks

This spring, a group of Republican senators in Congress questioned the nearly $1 million salary of the top leader of the Boys & Girls Club of America, when local clubs were being closed for lack of funding. The senators refused to approve $425 million in federal funding for the organization.

New Jersey legislators recently put a cap on top executive salaries of social service charities that do business with the state.

The watchdog study gives donors a look at how a charity’s mission, size and geographic location factor into executive pay.

These are common benchmarks for compensation, and any nonprofit with more than $100 million in annual total expenses should have an independent third party do a comparable salary study, Berger said.

The larger the organization, the more important it becomes for nonprofit boards to have rigorous, objective data to justify salaries, especially since they’re more likely to get flagged for IRS reviews, Berger said.

Williams said Baker’s salary is set and reviewed every year by the executive compensation committee of the YMCA’s board of directors at a comparable level to CEOs of other organizations of similar size and scope nationwide.

“We have worked with an independent consulting firm twice over the past four years to review and make recommendations regarding the best practices and compliance in executive compensation,” Williams said.

Despite Baker’s huge salary, the YMCA is doing well financially, according to the charity watchdog, which has given the local organization four stars — the highest financial performance rating - over the past eight years. Its fundraising expenses are low, and it has a good level of working capital, Berger said.

2 members weigh in

Some YMCA members said they see no problem with Baker’s salary.

“He’s been in the position for quite a while, and I respect his leadership,” said 15-year YMCA member John Sorrentino. “Like the CEO of any organization, if he’s hitting revenue goals, he should be compensated.”

Lott Brooks, a Y member for 25 years, said it’s difficult to quantify what a person should or should not be making. The YMCA has checks and balances and wouldn’t allow that kind of salary if it was a problem, he said.

Source: Houston Chronicle

Why Writing Skills Are So Important In The Nonprofit Sector




By: Dalya F. Massachi

Check out almost any job posting in the nonprofit sector and you will find at least a passing reference to the need for good writing skills, offline or online. Why is that?

Effective writing engages your readers, provokes their critical thinking, and compels them to take meaningful action. It also leaves them wanting more. Employers know that writing well will help you succeed in fundraising, marketing/outreach, advocacy, project management, administration, etc. No matter if you’re at the entry level or in senior management, strong writing skills are critical if you want to capture the interest and attention of your constituents and prospective donors.

Virtually everyone working in the nonprofit sector has to do some writing at some point. And the better you can do that, the deeper and broader your impact will be. Your organization may produce great work or come up with outstanding ideas, but if you present those achievements or thoughts poorly they will not get very far.

When you represent an organization (or yourself, for that matter) you win credibility with great writing and lose it with poor writing. It’s not only what you write, but also how you write that makes a lasting impression. Your written materials say a lot about you—and your organization—when you are not around.

In the marketplace of ideas, those who can write well are seen as the “experts” at much more than putting words on a page. (Interestingly, the words “author” and “authority” come from the same Latin root!)

Writing is also an invaluable tool to help you think more clearly about your work and what it means. This process often spells the difference between spouting off a half-baked idea and promoting a coherent thought, plan, or message.

And these skills are especially important for surviving and thriving in today’s tough economic climate and extremely cyber-connected environment. Let’s face it. You may be like I am, and love committing words to paper. If so, you are always on the lookout for new ways to bring your writing to life.

Or, you may never have intended to become a writer at all. You may be one of the many people who got into this field for other important reasons: an interest and passion concerning a certain issue, an urge to give something back to your community, a perspective you want to share, etc.

Either way, your organization probably doesn’t have a pile of extra cash lying around to hire outside writing consultants. Neither does it have time to waste producing ineffective written pieces. Making sure that employees write efficiently and confidently makes the most sense.

As you build confidence in your own writing, you will inspire others around you to do the same. You can also support them to step up to the challenge. In addition, you will begin to see more positive responses from constituents who join in your excitement and want to contribute to your efforts. And that kind of positive feedback will go a long way.

While it does take intention and commitment to strengthen your writing skills, the investment of time is well worth it! We are talking about applications virtually anywhere you go, beginning with your cover letter and resume and continuing throughout your career.

So sharpen your pencils, check the ink in your pens, or get cozy with your keyboard. Practice, practice, practice and get as much feedback as you possibly can. Just don’t forget to be patient with yourself and to celebrate your successes. Happy writing!


About the Author
Dalya F. Massachi specializes in helping nonprofit professionals advance their missions through outstanding fundraising and marketing materials – online and offline. A lifelong writer, Dalya’s first Letter to the Editor was published in her hometown newspaper before she was even a teenager. For nearly 20 years, Dalya has worked professionally with community-oriented organizations as a sought-after trainer, writing coach, grantwriter, journalist, and organizer. She has crafted countless successful marketing pieces, grant proposals, and news articles. Dalya’s award-winning book, entitled “Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact,” is available at a special discount for OK readers (http://bit.ly/kna7RA). Her website and free tip sheets and e-newsletter are at: www.dfmassachi.net.

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Method, Metrics Urged for Social Media



Nonprofits that want to use social media should take a methodical approach that sets clear goals and measure their progress, a new white paper says.

“If they fail to take these steps, they risk wasting time and resources without having reached any of their target constituencies,” says the paper, which was prepared by NPower Charlotte Region.

In effort known as Project Ignite and funded by the John S. and James L. Knight Foundation, NPower Charlotte Region has worked with nonprofits on social-media solutions.

The white paper looks at the way some of those nonprofits are using social media and makes recommendations on how to make effective use of social media.

Social media are “about relationships with people,” the paper says.

And social-media tools, it says, “are like every other marketing and public relations tool - they are useful in some situation sand not in others.”

To be successful in using social media, nonprofits first must determine “what they want to achieve and from whom,” the paper says.

Nonprofit can engage their constituencies in three ways, it says, including recruiting new customers, patrons, volunteers and donors; developing deeper relationships with those constituencies; and retaining existing relationships.

Before deciding how to use social media, the paper says, nonprofits first must ask themselves what they hope to achieve, such as strengthening relationships with existing participants and supporters, or expanding connections with the news media and government leaders.

Because social media are all about increasing engagement with target constituencies, the paper says, nonprofits should make sure they update their social media consistently.

“If you build a reputation for active, thought-provoking posting on your social sites, your followers and friends will come to view your organization as a community leader,” it says. “However, if you let your social sites become stale, people will lose interest.”

So nonprofits should schedule time each, as little as 15 to 30 minutes, to posting fresh content on their social sites.

“Consistent engagement will help keep your organization top-of-mind for your supporters,” the paper says.

Measurement of social-media programs also is important, it says, but nonprofits should “never let the metric of the tool define your metrics.”

Growth in the number of Facebook “fans” for a nonprofit may be “great for Facebook, but what does it mean for your organization?” it says.

So nonprofit should make sure there are “solid and clear base measurements on your desired outcomes,” the paper says. “Setting meaningful and measurable goals is extremely important to adjusting your strategy for the [particularly social-media] tool, for gaining upper management buy-in for the tool and to effectively use the tools.”

Social media are successful when they are “part of your corporate communications and development strategy,” the paper says.

Nonprofits “must match the appropriate target audience and end goal with your choice of social media tool,” it says. “And since social media is so audience-centric, it is crucial that it be consistent, frequent and engaging.”

The paper offers quick steps nonprofits can take to be successful with their approach to social media, as well as tips for structuring their day to manage social media.

Source: Philanthropy Journal

Establishing and Maintaining a Culture of Retention in Today’s Organizations


By Carol Gee

Regardless of the state of the economy, the best and the brightest will always be in great demand; making retention of top-notch employees a major challenge for all industries/ professions. The reasons that individuals voluntarily leave positions are varied. These include changes in family dynamics, unsolicited job offers, or simply a desire to do something different. Decisions may also be influenced by such organizational dynamics as being passed over for a promotion, or asked to do something perceived as unethical. While the decision to leave is frequently about the money, often it’s not. This does not mean that money is not important.

In truth, employee turnover can have serious financial and other ramifications on a company or organization. For example, departing employees often take with them valuable knowledge and expertise. Other inherent costs often include payout of unused leave time, the hiring of temporary workers, and the added cost of overtime for employees asked to fill in. Placing ads, interviewing and hiring new employees also contribute to costs. Factor in the lost of productivity before an old worker can be replaced, as well as the lost productivity associated with getting new employees up to speed, and the financial impact of turnover soars.

So what can organizations do to keep employees from leaving? A simple answer might be to create workplaces that make employees to want to stay. The five practical tips below may go a long way toward accomplishing this.

  • Begin by getting new hires off to a great start by ensuring that they have the equipment and other resources necessary for them to perform their jobs.

  • If career development or educational benefits are lacking within your organization, consider the development of such programs in-house, or work to develop programs with area colleges, or consider providing tuition reimbursement to those whom attend classes off-site.

  • Regular Town Halls or staff meetings are excellent ways to communicate company goals and achievements. Ask questions and demonstrate interest in employees’ answers. There is no substitute for getting ‘face-to-face’ with employees on a regular basis and listening to what they have to say. For example, have some workers expressed a desire for more flexible policies, flexible schedules or more autonomy? If at all possible, take action based on what you hear.

Many of today’s more successful organizations offer incentives tied to longevity. Such incentives or perks might include access to a company-owned condo in a specific locale for use when traveling. Tickets to sporting or other events are also typical. Coveted office space and often coveted parking spaces are often based on tenure. Tuition assistance or free tuition for spouses and children of employees who have been employed for a specified number of years has resulted in increased longevity at some companies.

  • Limit restructuring departments or sections to only when it’s absolutely critical. Constant restructuring can drive employees bonkers. Remember, every structure has its advantages and disadvantages.

On the other hand, if restructuring benefits the employees by giving them more support, resources, or control over their work situations, then the changes can have a positive effect on retention. Likewise, make employees a part of restructuring plans or decision-making whenever possible.

  • Investigate or develop new technologies that save time and increases productivity.

Another way that companies may establish and maintain retention is to capitalize on the strengths they already have in place. In today’s organizations, age differences, life experiences, and ethnic backgrounds also tend to impact an organization’s employee retention goals. This is particularly evident in organizations where employees of varied ages and other demographics work side by side. For some employees flexibility is important, as is movement in their careers and compensation. For others, telecommuting, parental leave to care for aging parents, or in-house child-care facilities are important.

Granted, there is no perfect solution for all organizational problems. When it comes right down to it, the reason that employees stay at a particular organization is a no-brainer. They stay because they feel valued or feel that they fit. Still, offering a menu of options for scheduling, compensation, benefits, etc., tends to be great motivators for establishing a culture of retention.

About the Author
Carol Gee, M.A. has worked in education for 28 years in positions ranging from teaching to administration. Currently she is an editor and business writer at Goizueta Business School at Emory University. She is also the author of books, The Venus Chronicles and Diary of a ‘Flygirl’ Wannabe (Life Lessons of a Cool Girl in Training)
www.venuschronicles.net

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Guide to a Nonprofit Career



If you want to work for a non-profit organization, it goes without saying that a passion for the organization’s mission and a genuine desire to contribute your time and effort toward helping others—even if it means doing mundane tasks—are an absolute must.

That’s because non-profit organizations, unlike public or private companies, don’t operate under the premise of earning the highest profits possible for owners or shareholders. Rather, they’re working toward a specific cause or goal, whether it’s finding a cure for breast cancer, providing disaster relief, or improving education.

So what kinds of work might you do for a non-profit? Recruiters and employees say it’s crucial to be a versatile, Jack- or Jill-of-all-trades type, because you’ll likely be expected to pitch in on a variety of responsibilities, from fundraising and organizing volunteers to tracking expenses and completing paperwork. You’ll need to be able to work collaboratively, but also be a leader and a self-starter, because non-profits don’t always have the funds to hire more staff if workloads increase.

Recruiters say they are looking for college students who have previous volunteer or internship experience at a charity or non-profit. “The more experience that you have in a particular area of non-profit work, the better off you’re going to be,” says Karen Dempsey, the vice president of development and administration at the Pittsburgh, Penn.-based Brother’s Brother Foundation, which provides medical and educational aid in over 80 countries with a staff of just 14 people. “And since you can volunteer to work for non-profits, that makes getting experience that much easier.”

The most common worry you might have about launching a career in the non-profit field is the salary, which typically isn’t as high as those in fields like business or law. For example, the average starting salary for a development manager at a non-profit organization is $40,100 per year, and a business administration manager at a non-profit earns an average of $42,600, according to data from PayScale.com.

“You’re never going to get rich working in non-profits,” says Ms. Dempsey, “but you will have a very rewarding life.”

And non-profits do try to stay competitive with the private sector by offering their employees special perks like education stipends or generous paid time off. Mirla Urzua, a 2007 graduate of Harvard College who taught second graders in the same school district she had attended in South Central Los Angeles, Calif. as a Teach for America corps member, was thrilled with the extra benefits she received with the program, such as two years of college loan forbearance and a $10,000 educational grant that allowed her to earn her master’s degree without racking up debt.

“I loved having the opportunity to make such a strong impact and do it right after college,” says Ms. Urzua, who now works as a recruitment director for Teach for America in San Diego. “And I loved the fact that it wasn’t easy.”

Common Majors: Business and Liberal Arts

Personality Fit for Non-Profits: Natural leaders with a strong sense of empathy, a passion for helping others, and unlimited perseverance in the face of setbacks will be successful in the field.

Non-Profit Career Trajectory: The career path for non-profit work can vary wildly—some organizations barely hire at the entry level and others are looking for lots of help from recent college graduates. Getting a sense of the size and scope of the non-profit organization that interests you can better help you figure out whether have a chance of getting hired full time, or whether you’ll need to start as a volunteer or intern.

Getting Started: Some entry level non-profit titles include program assistant or development assistant. In those roles, you’d be helping higher-ups to plan events, raise money and track donations, or coordinate outreach efforts. At other organizations, you’ll be leading groups of volunteers from the get-go; at Boy Scouts of America, where director of diversity and executive recruitment Carolyn Altemus hired 400 entry level employees last year to run operations at the organization’s 247 local offices, entry level recruits receive three to six months of training and are then charged with managing an entire local volunteer corps. “We teach you, basically, how to run a business,” she says.

Get on the Fast Track: The most important thing you can do to rise in the ranks of a non-profit is to display willingness to be a team player and be eager to help out at both complicated and mundane tasks, “even if it’s just pulling tables and arranging a conference room a certain way,” says Lucy Dettl, the recruiting manager for Susan G. Komen for the Cure, a Dallas, Texas-based organization dedicated to education about and treatment for breast cancer.

Next Up: After a few years of strong performance, you might end up managing other employees or directing projects on your own, depending on the structure and size of the organization. For example, at an organization with an international or policy focus, you might be a senior associate or project manager for a particular region or policy focus, directing other associates and spearheading fundraising, writing memos, or planning events.

Phase Three: As you gain more management experience, you might become a director of a department, such as development or policy, or even the head of an entire non-profit organization. You’d likely deal more extensively with the macro issues faced by your organization and its direction as a whole, and could also serve as its spokesperson in media coverage.

Non-profits are increasingly looking for employees who have the business savvy to maximize profits and cut losses so they can remain sustainable, so you may want to consider an M.B.A. with a focus on corporate social responsibility or non-profit management. That would equip you to work as a strategist for a microfinance organization and eventually as a director of business development or a chief financial officer.

Some programs, like those at Stanford’s Graduate School of Business and University of Pennsylvania’s Wharton School of Business, will forgive part or all of students’ tuition loans if they commit to post-graduate work in the public service or non-profit sectors.

Alternatively, with a master’s degree in public policy, you could become an organization’s director of public policy, and eventually move up to becoming a vice president or president. But consider whether you need the business or policy skills—especially if you have a liberal arts background—for the degrees and decide whether full-time or part-time study is best.

Source: The Wall Street Journal

San Bruno Fire Fund



San Bruno Fire Fund



Make a Gift Today
In response to the devastating fire in San Bruno dislocating hundreds of our Peninsula community members, an emergency response fund has been created by Silicon Valley Community Foundation. The community foundation is offering an initial $100,000 match on all gifts to aid in the response and recovery of this neighborhood.

Please make a gift now to help residents who have been overwhelmed by this catastrophic event.

The San Bruno Fire Fund is designed to help rebuild the community today and in the weeks to come. All contributions will be granted to qualified nonprofit organizations and programs serving those whose lives have been impacted by this emergency. For any questions about the fund or how to make a gift, please contact the community foundation at 650.450.5444 or donate@siliconvalleycf.org.

To double the impact of your gift, make a gift to the San Bruno Fire Fund by clicking on the donate button.

Anyone can make a contribution. Community foundation fund advisors can make grants out of their funds by logging into DonorConnect. Silicon Valley Community Foundation, along with the residents of San Bruno, thank you for your generous support.

Source: Silicon Valley Community Foundation

CFOs Predict More Financial Hiring



A new hiring index predicts more hiring of accounting and finance employees during the last three months of the year.

Nationally, 8 percent of CFO respondents reported plans for financial employee hiring in the fourth quarter, and 7 percent expected to trim staff, resulting in a net 1 percent lift in hiring activity — the first positive figure since the first quarter of 2009. Most remaining CFOs interviewed didn’t expect changes, according to the Robert Half Financial Hiring Index.

The index pointed to the Arkansas, Louisiana, Oklahoma and Texas region as the one that will be doing the most hiring late this year, with a net 6 percent increase in hiring activity.

The weighted index is based on interviews with more than 1,400 CFOs, randomly selected from companies with at least 20 employees. Robert Half International, a staffing services firm that specializes in accounting and finance, has been tracking hiring activity in that area since 1992.

Nationally, 86 percent of CFOs interviewed have at least a somewhat optimistic outlook for their companies; 39 percent are very confident.

“While employers remain cautious about adding staff, more firms also are concerned they could miss out on business opportunities by not having adequate human resources in place,” Robert Half Chairman and CEO Max Messmer said in a release. “Rising customer demands are placing added pressure on companies that made deep personnel cuts in recent years. Some businesses not in a position to hire full time are addressing the gap by bringing in professionals on a temporary or project basis.”

The quarterly index is part of the Robert Half Professional Employment Report.

Source: Kansas City Business Journal

More Are Willing to Change Jobs as Economy Improves



If you’re just itching to jump ship at your current employer, you’re not alone. A new survey finds that one in five employed Americans are willing to change jobs if given the opportunity.

At the same time, the GfK Employee Engagement Pulse Survey of 533 employed adults also found 53 percent would prefer to stay with their current company, even if they were offered a good job elsewhere.

“During recessions, employees are far less likely to change jobs, while employers tend to lessen their investments in employee training and development in an effort to keep overhead lower,” GfK Custom Research North America stated in a news release.

Thomas Hartley, VP of GfK customer loyalty and employee engagement, said employees are more likely to stay put during a recession. At the same time, employers tend to take them for granted. As a result, employee retention may wane.

“Since it takes up to 12 months to improve employee engagement, companies need to plan ahead and take the proper steps to ensure their employee retention rates remain high,” Hartley said.

Among other findings:

  • Forty-seven percent of employed adults are confident that the economy will recover in the next year.
  • Eighty percent of fully employed adults are confident they will be able to keep their job for at least the next year.


Source: South Florida Business Journal

Online Giving Meets Social Networking



Late last month, tens of thousands of runners who are registered for this year’s New York City Marathon got an e-mail from Mary Wittenberg, the president and chief executive of New York Road Runners.

Ms. Wittenberg wanted to introduce them to a person whom many had already heard of: the actor Edward Norton. But the words “Hollywood movie star” didn’t appear once in her message. Instead, she implored the runners to join a social networking Web site that Mr. Norton and three partners started in May that she says has the potential to revolutionize charitable giving. It’s called Crowdrise.com.

“They’ve built a phenomenal platform to help us really broaden our reach,” says Ms. Wittenberg. Thanks in part to Crowdrise, she says, the marathon has a shot at raising a record $26.2 million, or a million a mile, for charity this year. That would be up from $24 million in 2009 and $18.5 million in 2008.

As for Mr. Norton, she adds: “You should see him standing in my office at the whiteboard. Seriously, Edward is as passionate about our vehicle, the marathon, as I am. And I’ve never said that about anyone.”

Yes, Mr. Norton is a runner. More on that in a minute. But this two-time Oscar nominee — known to many as the Incredible Hulk’s alter ego or the guy to whom Brad Pitt explained the first rule of Fight Club — is also a believer in marrying technology and philanthropy.

He knows that a majority of people who now donate to charity don’t do so online; they write checks. But he and his partners contend that Crowdrise, with its mix of edginess, silliness and good-humored competition, can change that habit, especially for young people.

“The ’60s were the era of people realizing they could rally together to express their priorities,” says Mr. Norton. But today, he says, social networking offers “a new way of getting people together to create power in numbers.” More than that, he said, it can help users express themselves through the causes they support.

Mr. Norton added: “One of the things we’re trying to say at Crowdrise is plant a flag. Raise a fist. Declare yourself.”

Crowdrise aims to make raising money for a cause not just easy, but also fun. Setting up a page to support something you care about takes less than a minute. Then, friends and family can be invited to be sponsors by donating any amount of money, large or small. You don’t have to run a marathon. You can volunteer at a soup kitchen or do whatever strikes your fancy. But Ms. Wittenberg, who has already sent her e-mail to 33,000 runners based in the United States and will soon send one to the 27,000 or so based elsewhere, hopes that anyone running in New York on Nov. 7 will use Crowdrise to do it for charity.

Once your Crowdrise page is up, anyone can donate to it and join your team.

Crowdrise isn’t the only site that helps with online fund-raising. There are a handful, with FirstGiving.com among the best known. But Crowdrise is different, its founders and users say, because it seeks to build community in much the way that Facebook does.

Irreverent in tone — one of its slogans is, “If you don’t give back, no one will like you” — Crowdrise also appeals to anyone with a gaming sensibility. Users compete for prizes, earning points for every dollar they raise and more points for every vote they get from members of the Crowdrise universe.

On July 31, top scorers on the Crowdrise Points Leaderboard won prizes including two MacBook Pros, a Kindle, a Wii and two $500 gift cards. “One of the most unexpected parts of Crowdrise since we launched is how obsessed people are with their points,” says Robert Wolfe, another partner in the venture. (The other two are Mr. Wolfe’s brother, Jeffrey, and the movie producer Shauna Robertson, whose films include “Superbad” and “Knocked Up.”)

Crowdrise and its partnership with the New York City Marathon both sprang from the same event: last year’s race, in which Mr. Norton ran to raise money for the Maasai Wilderness Conservation Trust in Kenya.

The Wolfe brothers, who had recently sold their company, the online retailer Moosejaw.com, and were looking for a new challenge, helped Mr. Norton and his team create an interactive Web site. Inspired by the online fund-raising machine that Barack Obama used in the 2008 presidential campaign, it sought to make Mr. Norton’s supporters feel engaged and included in the team’s quest.

Daily contests for donors were announced via Mr. Norton’s Twitter account. The result: $1.2 million raised in two months for the trust, which supports a 280,000-acre wilderness reserve.

MR. NORTON said the experience taught him how social networking could be “productive, not just pointless chatter.” The founding of Crowdrise sought to enable anyone to do what Mr. Norton did, and to make new friends in the process.

The site, which is run not as a nonprofit but as a business, takes less than 8 percent of total money donated, including about 2 percent for credit card fees. “We need serious scale to make this business work,” Robert Wolfe said. “But we’re in this for the long haul.”

The actor Seth Rogen is using Crowdrise to raise money to fund research of Alzheimer’s disease. Flea, the bassist for the Red Hot Chili Peppers, is trying to build support for basic music education for young people.

But the Crowdrise team is as excited about its nonfamous users — people like Jaime Haughey, 27, an out-of-work M.B.A. candidate who lives in Abington, Mass., and Amanda Darby, 33, a model-maker at Aardman Animations in Bristol, England. Ms. Haughey and Ms. Darby, who have a mutual love of Africa, found each other on the site.

While they haven’t yet met — they talk regularly via Skype — they are planning a trip to Kenya to volunteer at the Maasai reserve, probably in 2011.

Crowdrise “brought the two of us together, to support and help each other,” Ms. Haughey, who has raised nearly $9,000 for five charities in chunks as small as $5, said in an e-mail.

A few hours later, when the sun came up in England, Ms. Darby added, “Before Crowdrise, fund-raising was difficult, tedious and you felt like you were fighting to swim upstream.” Crowdrise, she said, “makes it personal.”

Source: The New York Times

ONDEMAND - Brandraising: Raising Visibility and Money Through Smart Communications


Click here to purchase if you are an employer
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Title: Brandraising; Raising Visibility and Money Through Smart Communications
Presenter: Sarah Durham, the author of “Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications”
Duration: 90 Minutes

Summary

As you expand the tools you use to communicate online and off and staff’s roles change, how do you ensure you’re all speaking with one voice? Based on Sarah Durham’s book “Brandraising: How to Raise Money and Increase Visibility through Smart Communications”, (Jossey-Bass, 2010) this session will link vision, mission, branding and beyond, with a particular focus on websites, social media, and other online channels. Sarah will discuss the relationship between a strategic plan and branding, how to brand strategically, what messaging means, and how to express more clearly your organizations mission in day-to-day communication.

For further reading about the implementation of “brandraising” techniques, check out Sarah’s new Green Room article - “Using Brandraising Principles to Hire Better Candidates”.


Participants will learn


Who Should Attend: Executive Directors, Development Directors, or one with an influential role in his/her organization’s communications

Skill Level: Intermediate; Advanced


Cost: “>$99 - Click here to purchase OK Online Training + Book if you are an Employer
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$99 - Click here to purchase OK Online Training + Book if you are a job seeker
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Faculty Bio
In 1994, Sarah Durham escaped from the advertising, design and marketing world(s) she’d grown up in and started Big Duck. While she’d learned a lot, it was time to put communications best-practices to work for a better reason: to help nonprofits increase their visibility, raise money, and move the needle on their missions. Today, Big Duck is the leading communications firm that works exclusively with nonprofits. Their clients include local, regional, national and international organizations such as The Leukemia & Lymphoma Society, American Jewish World Service, and the New York City Charter School Center.

Sarah is a total nonprofit communications nerd. She was named a top fundraiser under 40 by Fundraising Success Magazine in 2006, and one of the most influential women in technology by Fast Company magazine in 2010. She’s a regular speaker at Association of Fundraising Professionals and Nonprofit Technology Network conferences.

The author of “Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications” (Jossey-Bass/Wiley, 2009), Sarah teaches aspiring nonprofit communications nerds at NYU’s Wagner School and at the Athena Center for Women’s Leadership at Barnard College. She regularly gives workshops and webinars to anyone who’ll listen. Sarah Tweets @BigDuckSarah; please join her in conversation there.

About the book
In my book, “Brandraising: How Nonprofits Raise Money and Increase Visibility through Smart Communications” (Jossey-Bass 2010), I outline two tried-and-true marketing concepts most nonprofit staff people have never heard of: positioning and personality, and explain how they can help your fundraising, advocacy, and outreach. But these concepts are useful in other areas beyond external relations, too. For instance, they can help hiring managers and job seekers alike make better matches, thus reducing job dissatisfaction and high turnover rates.

“Positioning” is the big idea you want people to think of when they think of your organization. A day after I’ve read the newsletter or visited the website, attended an event or connected with your organization in some other way, what am I really going to remember? Chances are, it won’t be the names of all your programs- it’ll be something very high-level. Maybe I’ll remember that you do great work helping green up poor neighborhoods. Or that you run a homeless shelter or soup kitchen.

“Personality” is the tone and style with which your organization communicates. Is your organization credible, academic, research-based, and visible, or are you more grassroots, friendly, accessible, local? Both personalities are valid- and there are thousands of attributes you might select to describe your organization besides these. The personality of your organization might, if you managed it deliberately, impact the words you choose as you write communications pieces like newsletters or direct mail, decide if and how to use social media, and more.

But what about using positioning and personality in an HR function? Chances are, if you read the Green Room, you’re either hiring or looking- so let’s look at how these concepts apply to both of those scenarios.

Positioning It’s a given if you’re hiring that you’re looking for the best possible candidate. But how can you tell if someone’s truly serious about and right for the job they’re applying for?

The most serious applicants will distinguish themselves by communicating the big idea of why they’re the right candidate for the job in several ways. They’re likely to:
  • Write a cover letter expressing their interest that’s specific to the job and their aptitude for it, not full of generic “I’m really interested” clichés.
  • Have an ‘objective’ or ‘goal’ on their resume that makes it clear what they’re looking for professionally
  • Have descriptions of past jobs that define experiences that add up to the goal they’re working toward

    If you’re job hunting, give some serious thought to what makes you stand out while remaining authentic. Don’t be afraid to put your career objectives out there- and make a case for why you’re the best candidate that’s specific. Often times, outlining what you aren’t is as distinguishing as saying what you are: why waste time interviewing if the job’s not going to be what you’re looking for anyway?

    Personality
    Every hiring manager considers how well a job candidate will fit in or work with others. But few consider how the personality of a job candidate might reflect the organization’s personality more broadly or publically.

    For instance, if your nonprofit aims to be diverse, warm, friendly, inclusive, and local, it’d make sense to hire staff who are at least some of those things too. I’ve walked into community-based organizations that pride themselves on serving their communities with kindness and dignity only to be scowled at by a gruff receptionist who doesn’t make eye contact. That’s a good example of a personality disconnect between the organization and the individual in the job.

    Similarly, if you’re a job seeker, consider how your personality might relate to or reflect that of the nonprofit you’re interviewing with. If you’re a free spirit who likes to dress casually, and keep flexible hours, perhaps a more corporate culture won’t be the best fit? Look for an organization that feels like home and your odds of being happy there in the long term are probably greater.

    For more on positioning and personality, check out “Brandraising” , or join me in conversation in Twitter by using #brandraising or reaching me @BigDuckSarah.
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