America’s Most Wanted: What Diversity Can Do for Business
The diversity model in most organizations is broken. But there is a new, compelling way forward: companies need to use diversity for growth. It’s time to take a business approach in order to get the most productivity, employee satisfaction and authenticity from the underutilized talent pool that hides within America’s corporations.
When I meet with corporate executives, the first thing I tell them is that I am a former C-level executive and not a diversity practitioner, but rather a business strategist interested in redefining the role of diversity to cultivate growth. They look at me as if to say, “why would you be wasting your time?” only to follow by saying, “thank you – we need a fresh business perspective to help our C-levels understand the powerful contributions that our diverse employees can deliver to driving business initiatives.” As the conversation continues, it is evident that there is frustration all around: the executives don’t think they’re getting much bang for the diversity buck, and the diversity leaders are having difficulty advancing the conversation internally with key business leaders.
So what should an organization do? In today’s marketplace, diversity must touch the roots of an organization’s business model – especially within growing segments that represent the rapidly changing cultural demographic shifts across America, and especially amongst Asians and Hispanics. Corporations must begin to align their recruitment and retention initiatives to support these growing market segments in order to match the changing demographics of their world. What are the key steps to take?
First of all, when a company announces a market expansion strategy that targets a particular community, it should stick to the plan. It has been shown that there is an increase in attrition when companies fail to support market expansion plans that target a certain diversity group. Why? Employees of color take their identity seriously and if their organization doesn’t, then they believe they can’t have a trustworthy affinity with their employer.
Secondly, support culturally-tailored professional development training programs for your diverse employees. Again, employees want to believe that your organization genuinely believes there is value by investing in their unique identity.
Third, support an Employee Resource Group (ERG) consortium model for your diverse employees across your industry vertical. In other words, get more of your diverse employees to engage with their ERGs within your organization by allowing them to share their voices with others within their own industry. This is a great approach to show that your organization is willing to invest in business growth by showcasing its unique characteristics and talents to cultivate new types of innovations with supply chain partners.
For too many years, people have talked about generating ERG – ROI. This attitude is misleading because if their ERGs are misrepresented, misunderstood and undefined, then the lack of ROI performance will not inspire others to participate. In today’s new workplace it’s about ERG business leadership. Diversity can no longer be viewed as a Human Resources function or support group but rather a business growth enabler that strategically utilizes the core principals of diversity. Until this happens, diversity will never get the budgets, time and required resources it needs to make an impact and influence on business outcomes within the organization.
As an executive for two decades, I have always believed that business success (especially during times of uncertainty), requires three (3) things: 1) forward-thinking leadership; 2) a transparent, trustworthy and committed workplace culture that is focused on winning through teamwork; and 3) the ability to utilize the unique characteristics that are embedded in your talent pool to ward off your competitors:
- to see and seize new opportunities (immigrant perspective)
- to mitigate risk (circular vision)
- to pioneer new marketplace possibilities (passion)
- to cultivate continuous innovation (entrepreneurial spirit)
- to promote a spirit of giving (generous purpose)
- to be significant (cultural promise)
Today’s business climate requires this kind of open-spirited approach. America’s corporations must do a better job of living the principals of diversity by managing them with a business approach.
Source: Forbes
Theresa, a nonprofit veteran, found her first job with Opportunity Knocks in 2000 when she first began working in the nonprofit sector in California. Theresa has been with her current nonprofit, Heartland Alliance, located in Chicago since 2006. With her 2 AirTran Tickets, Theresa plans to go to New York to visit friends and see a show with her wife.
Dalya F. Massachi specializes in helping nonprofit professionals advance their missions through outstanding fundraising and marketing materials – online and offline. A lifelong writer, Dalya’s first Letter to the Editor was published in her hometown newspaper before she was even a teenager. For nearly 20 years, Dalya has worked professionally with community-oriented organizations as a sought-after trainer, writing coach, grantwriter, journalist, and organizer. She has crafted countless successful marketing pieces, grant proposals, and news articles.
Congratulations! to Mark Redding for winning the grand prize, one AirTran Ticket to anywhere in the domestic U.S., at the SoundTable Raffle Drawing on 08/18/2011. Mark is the current Human Resources Manager at Apto Solutions
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Allison Jones is a Brooklyn based blogger and advocate for millennial leadership in public service. She blogs at allisonj.org on the future of nonprofit leadership and her work has been featured in the Chronicle of Philanthropy, The Philadelphia Inquirer, New York Daily News, and more. Allison is currently the External Affairs Manager at 
