The Social Exchange is your resource for how to leverage the power of technology and the internet to further your career, network or entire nonprofit organization.
This weekly article will provide the insight needed to capitalize on your potential to reach out and touch everyone.
The Latest from The Social Exchange
1/9/2008 How to Drive Traffic to Your Blog
With 1.4 blogs being created every second of every day, how can a blogger break away from the noise and gain some attention? It is not nearly as complex as it may seem. The first step is to decide who you want to speak with and what you want to say; why are you writing your blog? Your goal is to create a community that nurtures conversations. Although technology enables online communities, it is content, connections and the overall spirit of the community that will draw the right people to your blog.
Community in the age of social media isn't about putting the message out there, it's about conversation. Understanding your audience isn't done through a sit down strategy session or focus group, it's about listening to your audience tell you who they are and what they care about.
People find content through sources they trust. These sources can range from online news sources, to blogs, and their peers. Especially their peers!!
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